Event Studies is the one e-book dedicated to constructing wisdom and concept approximately deliberate occasions. It specializes in occasion making plans and administration, results, the adventure of occasions and the meanings hooked up to them, the dynamic methods shaping occasions and why humans attend them.
This identify attracts from a great number of starting place disciplines and heavily similar specialist fields, to foster interdisciplinary idea concerned about deliberate occasions. It brings jointly very important discourses on occasions together with occasion administration, occasion tourism, and the learn of occasions inside of a variety of disciplines which are capable of make clear the jobs, value and affects of occasions in society and culture.
New to this version:
- New sections on social and intangible impacts, buyer psychology and criminal atmosphere, making plans and coverage framework to mirror fresh advancements within the field
- Extended assurance of philosophy and study tools and the way they could most sensible be utilized in occasion stories; social media as a advertising and marketing device; and the category and cultural impacts of events
- New and extra case stories during the ebook from quite a lot of overseas events
- Companion web site to incorporate PowerPoint slides and up-to-date Instructor’s guide together with advised lecture outlines and series, quizzes in line with bankruptcy and essay questions.
Read or Download Event Studies: Theory, research and policy for planned events (Events Management) PDF
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